More from Seth Godin’s Blog, :
If you’re seeking to create positive change in your community, it’s almost certain you’ll be creating discomfort as well.
Want to upgrade the local playground? It sounds like it will be universally embraced by parents and everyone who cares about kids. Except that you now bring up issues of money, of how much is enough, of safety. Change is uncomfortable.
It’s way easier to talk about today’s weather, or what you had for lunch.
Usually, when we’re ready to launch something, we say, “this is going to help people, this is well crafted, I’m proud of it.”
What’s a lot more difficult (but useful) is to say all of that plus, “and this is going to make (some) people uncomfortable.”