When you order flowers online, they’re usually delivered by a local florist.
Which means the florist has a dilemma:
He can deliver his very best effort and the most beautiful flowers he has in stock, even though the sender will never know his identity or buy from him again.
Or he can use up the damaged stock and the fading flowers, confident that the sender will never know his identity or buy from him again.
You can average up or average down.
You can hide or you can show pride.
It turns out that the florist who doesn’t use up the damaged stock and the fading flowers never seems to have trouble affording better stuff.
If it were only this straight forward. As a former floral shop owner that used FTD, it’s not quite that simple. Complaints do make it back to the sender and sending florist more often than not. The local florist who may of cut corners can either replace the order with new stock at their costs or alienate the sending florist. The sending florist is risking losing the sender customer; The local florist is risking losing two customers – the local recipient and the sending florist. Particularly risky when you’re small and not the only game in town.