From Seth Godin’s Blog:
You never do.
Instead, you get paid what other people think you’re worth.
That’s an empathic flip that makes it all make sense.
Instead of feeling undervalued or disrespected, you can focus on creating a reputation and a work product that others believe is worth more.
Because people don’t make buying decisions based on what’s good for you–they act based on what they see, need and believe.
Yes, we frequently sell ourselves too short. We don’t ask for compensation commensurate with the value we create. It’s a form of hiding. But the most common form of this hiding is not merely lowering the price. No, the mistake we make is in not telling stories that create more value, in not doing the hard work of building something unique and worth seeking out.
This is another way to talk about marketing. And modern marketing is done with the people we seek to serve, not at them. It’s based on the idea that if the customer knew what you know, and believed what you believe, they’d want to work with you. On the principle that long-term trust is worth far more than any single transaction every could be.
Most of us have two speeds.
There’s the grind, the day after day, a marathon, work work work.
And there’s the recovery, the sleep in, Netflix and chill zombie state that we compartmentalize into a day like today.
But what about sprints?
Not sprints because the boss or the client insists.
Sprints that we take on merely because they energize us and remind us of how much we can do when we get out of our own way. Sprints that build our capacity. Sprints to embolden us.
The best way to improve your marathon is to learn to sprint now and then.
Maybe you can’t sustain a sprint for a day.
But what about this afternoon? What could you learn or build or teach or contribute? What can you ship?
“Money is like gas during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations.” – Tim O’Reilly
Taken from a Tim Ferriss Blog email received Nov 8th 2017.
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